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Instagram Tests 90-Minute Horizontal Videos With Features

Instagram is testing Features, a horizontal-video format supporting uploads of up to 90 minutes, with selected US creators after earlier trials in Brazil. Short Reels can lead viewers to the longer videos, while broader availability remains planned rather than confirmed.

jajoy39

Oct 27, 2026 - 18:12

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Meta's illustration of Instagram Features on phone and TV. Image: Meta / The Hollywood Reporter.

Instagram Tests 90-Minute Horizontal Videos With Features

Instagram is testing a long-form video format called Features, allowing selected creators to upload horizontal videos lasting up to 90 minutes, according to The Hollywood Reporter. The move gives the platform a way to host longer programming alongside its short-form Reels.

Reels can lead viewers to the full video

The format is aimed at podcasters, comedians and other creators producing extended shows or conversations. A short Reel can direct a viewer to the associated full video, while Features videos may also be recommended through Explore and other areas of Instagram.

The test began with selected creators in the United States after earlier trials in Brazil, The Hollywood Reporter says. Instagram head Adam Mosseri separately confirmed that the company is testing longer videos and new formats, but his official post did not specify the 90-minute limit or announce a universal launch.

Wider availability is still a plan

Features is being developed first for Instagram's mobile experience. The company is also testing how longer programming could work in Instagram for TV, including a widescreen viewing experience.

The Hollywood Reporter reports plans to expand testing to more countries and a wider US rollout targeted for late 2026 or early 2027. That timetable remains a plan: it does not establish that Features is available to all users today or confirm a launch in India, China or Bangladesh.