vivo's First Gimbal Camera Will Probably Be Called vivo Pocket

vivo's first gimbal camera will probably be called "vivo Pocket", according to a trademark filing the company has made for the name. The filing describes the name as usable for video cameras and gimbals, mounts that track moving subjects, waterproof cases, remote shutter releases, selfie sticks, monopods, and even thermal imaging cameras. (The photo above shows a handheld gimbal camera of the kind vivo is entering the market with, not the vivo Pocket itself, which has not been shown yet.)

A familiar name, on purpose

People already know the DJI Osmo Pocket devices, so it will be easier for vivo to compete by going with vivo Pocket. As for the wide range of products listed in the trademark filing, that is pretty normal — you want to cover all bases even if you don't end up making all of them. The name choice is a clear signal of intent: vivo wants its first gimbal camera to be recognised instantly as a rival to the pocket-sized cameras that already define the category.

Oppo gets there first

We have long heard that both Oppo and vivo are working on their very own gimbal cameras meant to compete with DJI's Osmo Pocket line and Insta360's Luna family. Recently, a Chinese tipster claimed that Oppo's device is almost ready for prime time, and now we have some news about vivo's offering too. According to past reports, vivo plans to release its gimbal camera next year. Interestingly, Oppo is now expected to launch its competing device by the end of this year, so it will have a few more weeks or months on the market battling it out with DJI and Insta360 on its own. The article gives no technical specifications, no price, and no exact launch date for vivo's device.

Sources

• GSMArena — Here's what vivo will probably call its first gimbal camera