Huawei's New Sub-Brand Is Reportedly Called Osta, With Two Flagship Phones First

Last month, a report claimed that Huawei was preparing a new sub-brand called Xingmang, which translates to "Starlight" or "Starburst". Shortly after, a tipster said its first phone would be a wide-screen candybar, but also warned that Starlight / Starburst was just a translation and might not end up as the brand's actual name.

Now, two reliable leakers say the English name will be Osta, and that's allegedly also what will be printed on the retail boxes. The brand will reportedly debut with two phones, the Osta O1 and the Osta O1 Pro, and the first wave of products is said to be positioned as flagship-level.

The two phones

The Osta O1 will allegedly have a screen that's curved on all four sides and a large circular camera island on the back. The O1 Pro, on the other hand, is the wide one, with narrow bezels all around and a horizontal camera strip on the rear. It's tipped to have a 6.39-inch 1.5K LTPS flat screen with a 16:9.5 aspect ratio, so it should look a lot like the Pura X View.

The O1 Pro will reportedly come in 12/256GB, 12/512GB, 16/512GB, and 16GB/1TB configurations. Its specs and pricing are said to be on par with Huawei's flagships — which may have something to do with how expensive memory is these days. That's quite a departure from the earlier rumor that Starlight phones would be mid-rangers with Kirin 8-series chipsets. Asked whether Huawei would leave wide-screen phones to Osta from now on, one of the tipsters said the form factor will stay in the main brand's lineup too.

Sources

• GSMArena — Huawei's upcoming sub-brand gets an English name, first two phones detailed
• Weibo (in Chinese) — Source 1 via GSMArena
• Weibo (in Chinese) — Source 2 via GSMArena