Artificial Intelligence

Serval triples valuation to $3 billion as businesses adopt AI workflow automation

San Francisco-based Serval raised $150 million in a Sequoia-led round at a $3 billion valuation, as it expands AI agents that automate enterprise workflows and seeks to challenge legacy IT service-management software.

jajoy39

Oct 29, 2026 - 20:15

0 4

Serval’s Catalyst automation assistant, shown in an official product-interface visual. Image: Serval.

Serval triples valuation to $3 billion as businesses adopt AI workflow automation

Serval has raised $150 million in a Sequoia-led funding round that values the San Francisco-based enterprise automation company at $3 billion, as businesses adopt AI agents to handle workplace processes.

The new valuation is three times the $1 billion level Serval reached in December. Reuters reported that the latest round takes the company’s total funding to $277 million. Earlier investors including Elad Gil, First Round and General Catalyst also participated, according to Reuters.

From IT requests to enterprise workflows

Serval develops AI agents that initially focused on IT operations, including employee access, troubleshooting and software and hardware assets. Its Catalyst product is designed to help companies build and run automated workflows, and Serval says employees across IT, Security, HR, Finance and Legal can use it to create controlled, code-based automations.

The company’s stated model is to combine those automations with an enterprise service-management system that tracks requests, assets, changes and approvals. Serval says administrators set permissions and approval controls, while its agents operate within deterministic workflows rather than making unrestricted changes.

Competing with established platforms

Serval is positioning its platform as an alternative to established enterprise software, including ServiceNow and Workday. CEO and co-founder Jake Stauch told Reuters that Lucid Motors migrated from ServiceNow to Serval in 45 days. Reuters said Serval’s new funding will support further expansion of Catalyst.

Stauch also told Reuters that customers generally want people to approve sensitive actions such as password resets, application access and changes to sensitive systems. Serval’s official announcement said one automotive manufacturer replaced ServiceNow in a company-wide transition covering IT service management, asset management and related workflows.

Sources: Reuters; Serval funding announcement; Serval official site