Samsung’s Fold8 Duo Posts 45% European Sales Growth, but It Is a Two-Phone Comparison

Samsung says combined Galaxy Z Fold8 and Fold8 Ultra sales rose 45% in Europe over nine weeks, compared with the single Fold7 model a year earlier.

jajoy39

Oct 23, 2026 - 02:55

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Samsung Galaxy Z Fold5 file photo; an illustrative earlier-generation foldable, not a Fold8 or Fold8 Ultra. Photo: 2H Media / Unsplash. Source: https://unsplash.com/photos/the-back-side-of-a-samsung-foldable-phone-vLriX-QE3Ow — Unsplash License: https://unsplash.com/license

Samsung’s Fold8 Duo Posts 45% European Sales Growth, but It Is a Two-Phone Comparison

Samsung says its Galaxy Z Fold8 and Galaxy Z Fold8 Ultra sold a combined 45% more units in Europe during their first nine weeks than the Galaxy Z Fold7 did in the equivalent period last year. That is a strong result for the expanded lineup, but it is not a like-for-like comparison between two individual phones.

Two models are being measured against one

The company’s October 22 announcement covers the nine weeks after the new devices went on sale on August 7, 2026. The benchmark is the Fold7’s equivalent sales window in 2025.

Samsung has not provided a model-by-model split in this announcement. The combined increase therefore does not establish that either the Fold8 or Fold8 Ultra individually outsold the Fold7. Nor does the percentage reveal the absolute number of devices sold.

Samsung’s headline describes the increase as almost 50%. The more precise figure in the announcement is 45%, and that is the number that matters when comparing the two launch periods.

Search interest also increased

Samsung also reports that Google searches for its foldables rose by more than 260% across 32 European markets in September compared with August. Searches in the week of September 6–12 rose 460% from the preceding week.

Those figures describe online interest, not purchases. They support the picture of heightened attention around foldables, but cannot show how many searches became sales or which model shoppers eventually chose.

What the numbers do—and do not—tell buyers

The useful takeaway is that Samsung’s larger book-style foldable portfolio attracted more combined demand during this European launch window. The data does not establish a worldwide market-share gain, and it should not be applied directly to India, the US, China or Bangladesh.

For shoppers choosing between devices, local pricing, software support and the practical difference between the two formats remain more relevant than a combined regional sales headline.